Baku, Azerbaijan / Abu Dhabi, UAE – 06 May, 2025: – Azercell, Azerbaijan’s leading mobile operator, has appointed e& as its exclusive sole preferred partner for international A2P (Application-to-Person) messaging. The partnership aims to elevate the quality, security, and reliability of messaging services for Azercell subscribers.
Azercell will leverage e&’s global expertise in A2P traffic management, monetization, and fraud prevention to ensure secure, timely delivery of critical messages like OTPs and service alerts.
“Our goal is to put the customer at the heart of the A2P messaging experience,” said Nabil Baccouche, Group Chief Carrier & Wholesale Officer at e&. “In collaboration with Azercell, we are creating a secure, intelligent messaging ecosystem that prioritizes speed, trust, and the elimination of spam.”
Advanced filtering and traffic controls will improve deliverability, reduce fraud, and enhance user confidence in digital communications.
“Through our strategic partnership with e&, Azercell aims to enhance the trust and quality of every message our customers receive,” said Demir Dirim, Chief Commercial Officer at Azercell. “This enables us to deliver a seamless, secure, and premium customer experience.”
This agreement is a significant step in both companies’ shared vision to drive innovation and set new standards in messaging, user protection, and digital engagement.
