By: HE Saeed Mohammed Al Tayer, MD & CEO of DEWA
Dubai, UAE, 25 May 2025:
The world today is undergoing major shifts in its environmental and development priorities. As climate change challenges intensify, it is essential to harness every available tool to confront them. The media stands at the forefront, with its powerful influence in shaping societal behaviour, raising awareness and encouraging active participation in the sustainability journey.
The media has moved beyond its traditional role of being the primary source of news to become a force that not only continues to build informed communities but also deepens engagement and drives positive behavioural change. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, emphasised that media organisations serve as a cornerstone in building advanced societies by playing a crucial role in tracking global developments, providing a clear and accurate picture of events and transformations, raising public awareness and enabling people to comprehend the implications of unfolding events, thereby strengthening the ability of societies to navigate change and respond positively to the factors shaping their present and future.
In line with this vision, we at Dubai Electricity and Water Authority believe the media, across all its platforms, is a key partner in our sustainability journey and pursuit of net zero. It raises awareness of environmental and climate issues, instils a culture of sustainability and encourages individuals and communities to adopt more responsible practices towards the environment and natural resources.
We also see the media as an essential partner in communicating our efforts in clean energy, energy efficiency and environmental protection, as well as encouraging sustainable practices such as using electric vehicles and protecting natural resources. Through smart, purposeful content tailored for all segments of society, especially the youth, via digital platforms, the media reinforces a sustainability mindset and supports Dubai’s transition to a green economy. This supports the Dubai Clean Energy Strategy 2050 and the Dubai Net Zero Carbon Emissions Strategy 2050 to provide 100% of the emirate’s energy production capacity from clean sources by 2050.
We are keen to build strong partnerships with national media outlets that not only report on DEWA’s progress but also collaborate in delivering impactful messages that reflect ongoing developments and society’s aspirations. As Strategic Sustainability Partner of the Arab Media Summit 2025, we reaffirm our belief in the media’s role in advancing sustainable development, spotlighting key economic and social trends and leveraging Fourth Industrial Revolution technologies to support long-term growth. This sponsorship also underscores our close partnership with the Dubai Press Club and our shared dedication to supporting national initiatives that showcase the UAE’s leadership across sectors.
In conclusion, national media is an essential partner in our pursuit of a brighter and more sustainable future. Together, we are shaping a pioneering development model that integrates innovation, progress and environmental awareness, ensuring quality of life and protecting natural resources for us and generations to come.
