Abu Dhabi, 7th May 2025 – e& Group procurement has been awarded the “Best Procurement Transformation” Award at the SAP NOW AI Tour, held in Dubai. This recognition highlights e&’s commitment to innovation, strategic impact, and the continued advancement of digital excellence across its procurement function.
Saeed Al Zarooni, Group Chief Procurement Officer, e&, said: “This award is a testament to our relentless pursuit of excellence and innovation in procurement. Through deeper supplier collaboration, sustainable sourcing practices, and a relentless focus on efficiency, we’ve not only optimised costs but also positioned procurement as a strategic enabler of innovation and growth across the Group.”
Through the use of AI, data analytics, and agile processes, e&’s procurement transformation has enhanced transparency, improved decision-making, and accelerated operational efficiency, while ensuring full alignment with the Group’s sustainability goals and the broader ESG framework.
This award celebrates e&’s ongoing transformation journey that has redefined procurement across the Group through the adoption of cutting-edge technologies, data-driven strategies and agile operating models. Central to this success is its Procurement Centre of Excellence, which plays a critical role in aligning procurement strategy with the broader vision of e&.
Basel Alshawa, Head of Finance & Spend Management, SAP Middle East & Africa – South, said: “We congratulate e& on winning the ‘Best Procurement Transformation’ award—a reflection of their pioneering spirit and bold commitment to reimagining procurement. By harnessing the full potential of SAP Ariba and embedding AI and advanced analytics into their sourcing strategy, e& has elevated procurement from a back-office function to a true engine of innovation, agility, and sustainable value. Their approach sets a new benchmark for telcos and beyond, demonstrating how intelligent technologies can drive transparency, smarter decision-making, and meaningful ESG outcomes across the enterprise.”
This recognition reflects the dedication, vision, and collaborative spirit of the e& procurement team and its ecosystem of internal and external stakeholders. Through its bold approach to innovation and strategic transformation, e& is setting a new benchmark for procurement excellence in the technology sector.
The success of e&’s procurement transformation reflects the Group’s broader commitment to its “Go for More” philosophy—pushing beyond conventional boundaries to deliver greater value, drive sustainable impact, and lead with purpose. By reimagining procurement as a strategic enabler, e& continues to set new standards for innovation and operational excellence, supporting its ambition to create a smarter, more resilient, and future-ready organisation.
