The first of its kind in the hospitality industry in the UAE, this unique mobile application of AR technology will allow guests and visitors to discover the hotel’s art collection of over 200 original pieces virtually.
Dubai, UAE: Hotel Indigo Dubai Downtown has announced the launch of a new application that will become the hotel’s most unique offering for in-house guests and visitors alike. The application has been in the works since the inception of the hotel in 2020 and is launched now to ensure safety for the public. The application is aimed to merge the art and hotel world in a futuristic yet creative way.
‘Our hotel is always looking to innovate while providing the best experience to guests. With the launch of this mobile application of AR technology curated exclusively for Hotel Indigo Dubai Downtown, we will be able to meet the challenge of enhancing digital services and better catering to each guest needs’, said Laura Eggleton, General Manager of Hotel Indigo Dubai Downtown
Everyone will be able to read, listen, watch & explore the art, design, and neighborhood stories all on one platform.
Making each guest experience smooth and personalized the application by Hotel Indigo Dubai Downtown will also allow guests to get details on each room type. True to the ethos of the property the application will incorporate all its art elements by offering a guided tour. Over 200 original pieces of art and fantastic installations are categorized by artist and location for easy exploration. Guests can simply scan the artwork with their phone camera and learn about the piece on display, like in a museum. Easy to use the Hotel Indigo application is taking the lead by offering a contact free experience for guest while they explore the property.
“The demand for art tours with our resident art manager has been very positive and the mobile application will be able to supplement curated experiences for all curious minds. Our mission of sharing stories of cultural connections enabled by digital assets will allow the public to immerse themselves in the hotel’s collections and exhibitions through more than 150 audio pieces, videos, texts, and pictures that make this exciting mobile application of AR technology.” Added Laura Eggleton
Located at the doorstep of Downtown Dubai and fusing the heritage of Emirati culture in a modern setting, Hotel Indigo Dubai Downtown crafts a more intuitive, distinctive, and fun experience for everyone in Dubai through the application. Building a bridge between the digital and physical worlds with AR technology, Hotel Indigo Dubai Downtown is a true reflection of the metropolitan city. The hotel is an art lovers’ paradise and has been thoughtfully designed, with striking works of art showcased throughout. Building a foundation of a curated story of the city told through art, the hotel holds exclusive displays created by talented local and international artists, artisans, and designers.
ABOUT HOTEL INDIGO
Just as no places are alike, no two Hotel Indigo properties are alike. Each Hotel Indigo draws inspiration from the local neighbourhood, culture and popular trends in food, drink and design to create a warm and vibrant atmosphere. Our hotels provide a gateway to discover and explore some of the world’s most inspiring cities and neighbourhoods.
For more information, visit www.hotelindigo.com, and connect with us on Facebook: www.facebook.com/Hotel.Indigo, Twitter: www.twitter.com/hotelindigo, and Instagram: www.instagram.com/hotelindigo
ABOUT HOTEL INDIGO DUBAI DOWNTOWN
InterContinental Hotels Group® (IHG®) announced the first Hotel Indigo® branded property in India, GCC and Africa, that opened in October 2020. Hotel Indigo Dubai Downtown is a refreshingly vibrant lifestyle hotel for the curious explorers looking to discover the delights of Dubai.
Positioned as a vivacious hub where inspiring minds are brought together and immersed in art, design, and fashion, Hotel Indigo Dubai Downtown brings a stimulating environment where guests can experience the architectural exuberance of the new city with the trading posts of the old.
